Partnerships
Strategic brand and talent partnerships
We curate selective partnerships with leading brands and talent across health, performance, and wellbeing.
Partnerships with intent
We collaborate with carefully selected brand and talent partners across culture, performance, and wellbeing, prioritising partnerships that reinforce brand intent, credibility, and real-world relevance.
Every partnership is evaluated not just for commercial potential, but for authentic fit with the brand's values and guest expectations.
Partnership Models
BRAND PARTNERSHIPS
Strategic commercial relationships with leading wellness, performance, and lifestyle brands that enhance the guest experience.
TALENT COLLABORATIONS
Partnerships with athletes, coaches, and wellness experts for residencies, appearances, and programme development.
AMBASSADORSHIPS
Long-term relationships with recognised figures who embody your brand's wellness philosophy and values.
PRODUCT INTEGRATION
Curated selection of premium products such as nutrition, apparel, and equipment that complement the wellness offering.
EXPERIENCE ACTIVATIONS
Pop-up events, retreats, and signature moments that bring partnerships to life for your guests.
TECHNOLOGY PARTNERS
Integrating innovative wellness technology that meaningfully enhances the guest journey.
Designed to deliver
These partnerships may take a range of forms, from strategic commercial relationships to talent-led collaborations, ambassadorships, or curated appearances and activations, all designed to enhance the guest experience, strengthen credibility, or support long-term positioning.