Brand Consultancy
Wellness strategy and advisory
We advise partners at an early stage, helping shape wellness offerings where training, recovery, and performance are integrated with intent and long-term relevance.
Unified guest experience
We advise on practitioner programmes and wellness activations, working with leading coaches, athletes, and specialists from our global network.
The objective is alignment — ensuring every touchpoint, from training through to recovery, reflects a consistent wellness philosophy.
Trends and innovation
We monitor global trends in luxury fitness, wellness, and preventative health, advising on digital tools and innovations where they meaningfully enhance the guest experience, operational clarity, or long-term positioning.
Not every innovation is right for every property. We help you distinguish between meaningful advances and passing trends, ensuring investments deliver lasting value.
Operational direction
We support the ongoing operation of fitness and wellness facilities through guidance on daily rhythms, service standards, programming balance, and overall performance.
We provide clear oversight to maintain quality, consistency, and long-term intent. As part of this work, we advise on fitness and wellness talent strategy, supporting coach placement, team development, and bespoke education initiatives.
Advisory Services
WELLNESS STRATEGY
Defining the overarching vision and positioning for your wellness offering.
PROGRAMME DEVELOPMENT
Curating experiences, classes, and practitioner programmes aligned with brand values.
TALENT CURATION
Identifying and placing high-calibre coaches, practitioners, and wellness professionals.
OPERATIONAL OVERSIGHT
Ongoing guidance on service standards, programming, and performance.